This teardown is part of a weekly series where I examine a prominent company’s web funnel and give my thoughts on how well they’re guiding new users through the purchase process. If you’d like to get these teardowns free in your inbox: signup...

This teardown is part of a weekly series where I examine a prominent company’s web funnel and give my thoughts on how well they’re guiding new users through the purchase process. If you’d like to get these teardowns free in your inbox: signup...

Well over half of the top 1 million websites use Google Analytics. The free version delivers incredible value so GA's popularity is unsurprising.

Despite its widespread adoption, Google Analytics is not the easiest tool to understand. The user interfaces...

So you’ve spoken to your users and from their feedback you’ve come up with a new idea to increase your new customer conversion rate. Perhaps it’s a stronger call to action on the final checkout button or a simpler pricing page.

You get the new idea...

A few weeks ago I got together with some friends for a group I founded called "Robin Williams Tribute Night.” The rules are simple:

Somebody in the group picks a classic Robin Williams movie and then hosts a movie night in their apartment for everybody...

So you've got a website and it's humming along pretty well. Plenty of visitors are showing up, and some of them do exactly what you want, whether that's buying a product or subscription, making a donation, hiring you as a consultant, signing up for...

It's the holy grail of would be web entrepreneurs: A Profitable Product.

There's the recurring revenue. Passive income. Money pouring in from the four corners of the world directly into your bank account. Though the path may be fraught with frustration...

Eureka! You’ve just had that flash of inspiration where the stars aligned, the fog lifted, and everything became clear to you in a single instant. All that was left, so forehead-smackingly obvious in hindsight, was the Perfect Product Idea. For...